TRICS® Report 94/1

Long Term Changes in Superstore Traffic Generation

JMP Consultants Limited
This report analyses the basic assumption in the preparation of Traffic Impact Assessments that the aggregate level of traffic generated by a new retail development will be finite and static from the first year of opening until the store eventually closes or changes its trading position in some way. Average trip rate changes are calculated for all available data on the TRICS® database. This is backed by significant testing. The additional customer flows are analysed, so illustrating the effects of local competitive changes.

PRICE: £50 to TRICS® members
£80 to non-TRICS® members